Tyson Steele Associates - Advanced Dental Marketing Concepts
Thank You. Thank you. We saw 107 new patients in July!! Only our fourth month of mailings.
– Rhonda Hogan, DMD
Your strategy provided a substantial increase in new exams and starts in my orthodontic practice. It really helped us build a solid base for future referrals.
– David Richter, DDS
We started up from scratch six months ago, and we already have two front office staff, a full time hygienist, and two assistants!
– Mary Lynn King, DDS
Dental Marketing for Orthodontists
Of all dental specialties, orthodontics is most affected by changes in discretionary spending patterns. That makes strategic orthodontic marketing an absolute imperative. Our proven marketing strategies help orthodontists increase exams and new starts from direct response marketing and general dentist referrals.
As a full-service advertising agency, specializing only in dentistry and dental specialties, our role is to help orthodontic practices launch and maintain excellent marketing campaigns with a stellar return on investment. This requires us to take a comprehensive approach to the marketing strategies for your orthodontic practice, blending marketing tactics to suit your specific needs. This approach to orthodontic practice marketing—blending unique tactics specifically for each individual orthodontist—is called “integrated marketing.”
What Is Integrated Dental Marketing?
Every orthodontist is unique. Every orthodontic practice is unique. And every local market is unique. Because of this, we’ve found that the best marketing strategy for your practice is likely to be—you guessed it—unique.
However, uniqueness doesn’t necessarily mean doing something different or new. Instead, the uniqueness is in the blending of specific marketing tactics for your specific situation. We call it “integrated marketing.”
Essentially, integrated dental marketing for an orthodontic practice involves optimizing each marketing component in a way that creates synergy and an increased return on investment. Study the chart below and imagine the impact on your orthodontic practice if you were to improve each of the marketing tactics you currently utilize. Then imagine adding in just one or two tactics you don’t currently use. Finally, imagine the impact of improving your feedback loop to track ROI and train your team to better optimize each tactic.
Then, to view samples of different tactics we’ve implemented or improved for our clients, click one of the links on the left.
